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  Training Video  

The Plant Group (TPG) is one of the Northeast’s leading producers of perennials. In their peak season, TPG ships over 35 thousand  perennials a day for a total of more than 2 million perennials per year. They are a leading supplier of perennials to The Home Depot stores throughout Connecticut, Massachusetts, and Rhode Island. This video was created  to train new merchandisers joining TPG's team. All merchandisers are required to watch this short informative video after they've been hired. 

  Ocean Spray Advertising Campaign  

"The Superfruit That Works As Hard As You Do" campaign highlights the parallels between the consumer and growers. This campaign effectively creates positive brand affinity and drives brand relevance to the Millennial demographic. 
Personal roles included: filming & editing all commercial spots and manifesto, photographing for social media ads, creating gifs for Pinterest, and recording radio ads. Our team placed second in our district at the National Student Advertising Competition.
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